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Update 17/10 in the previous review 21/9:
1. Battery and duration:
It is better than the BEATS, my JBL lasts at least 2 hours longer! As for their charging and the case, I would say they last the same as the BEATS. Both cases lasted for 4-5 charges, with the same charging duration.

2. Speech: The ANC on the JBL is 10 times better, I just noticed that some "strange" noises pass through the microphones and bother the person I'm talking to. For example, when I'm outside on the street or somewhere windy, the noise DOES NOT pass through (which is good), but if I have a nylon bag in my hands and I do something, it sounds very loud... What can I say.

3. Music and bass: There is no comparison with the beats.... The JBL is amazing, incredible sound and bass!!!

4. Application: The beats were better in that aspect, but the JBL is more comfortable. Since I wear them everywhere, at the gym, on the street, maybe I need to "adjust" them better to my ears at some point, but they don't hurt like the beats' application used to!

The winner (for me): JBL by 1000, a huge difference in everything!!!

Review 21/9:
This is the first review I'm writing, I come from BEATS FIT PRO (purchased for 210€ on Black Friday in Amsterdam, they were originally 260€). My BEATS got stolen (without the case) and that's how I ended up with JBL. The comparison below will be based on my experience with the BEATS.

1. Battery and duration: I can't give an opinion on the JBL yet as I just received and connected them. With the BEATS, my case lasted for 3-4 charges (very quickly, from 10% the headphones went to 60%+ in 10 minutes, but they also drained quickly, with 4-5 hours of use and music, they needed charging again). I will need to come back with more information about the JBL.

2. Speech: The ANC on the JBL is 10 times better, I'm blown away!!! I also made calls on a very noisy street, and the person I was talking to could hear me as if I was right next to them, without the external noise!
With the BEATS, the speech quality was not as good, and the person I was talking to could hear the external noise normally (not too much, but the noise passed through the microphones). I repeat, for the skeptics, the ANC on the JBL is simply IMPRESSIVE! Way better than the Beats!!!

Music: I want music while walking, exercising (everywhere). The bass quality and intensity are much better than the BEATS! In order for the BEATS to reach the same bass performance, I would have to use an additional equalizer application, while with the JBL, the bass and intensity are superior directly and without the need for any application. The bass is amazing!!!

Fit in the ears: I got the BEATS because they fit in the ear with that additional silicone piece they had. The JBL didn't impress me much in this aspect, but they fit perfectly and I didn't expect that! They are also much more comfortable, because after using the BEATS for an hour, my ears would hurt, but with the JBL, there is no pain at all!

Considering that the JBL is exactly half the price (135€) of the BEATS (250-270€) right now, I can say one thing:
Well done JBL!!!