Wonderful dye, much better than others in a tube!! It easily covered the copper color and moisturized my hair. Also, the mask included hydrates both the hair and the scalp and soothes any itching or irritation.

It is the only hair dye I use because with any other one, black would turn brown after about 3 months of washing. The color with this dye will not fade, especially if it has been applied 2-3 times. Now I only touch up the roots, I don't even need to do the ends. Of course, if someone wants to go blonde and has used this dye, I don't know how successful they will be without doing 2-3 rounds of bleaching and potentially damaging a significant amount of length.

Although it is a quality product, in my hair - dark brown - it turned out a little bit too dark (3-4 shades darker) with a "brown" result at the roots. I imagine it would do more in already blonde hair.