[...] I am passionately in love with my work and at least equally with the Publicis group. Unless the opposite is true. Communication offers vast fields of experiences and experimentation, daily confrontations of ideas and thoughts about society, its functioning, its trends, and its future. It is, first and foremost, a deeply human profession: only humans (in the general sense) can practice it. No machine can replace the exchange of ideas, reasoning, thinking, and especially emotion. The goal is the "Other": I communicate, engage in dialogue, exchange, persuade, charm, provoke. What could be more beautiful? And all this, with the necessary skills to win a brand or a client, to manage to convince a consumer (or a consumer), using detour strategies when required or adding a bit of psychology within Cartesian logic. This profession engages the mind, keeps the nerves alert, and provokes intense emotions.

I thought that these messages, these thoughts, and this humble wisdom should be shared. After all, isn't transmitting to the "Other" yet another duty?

And the Publicis group had to realize it, they kept repeating to me, challenging me. [...]

Maurice Lévy, Chairman of the Management Board of the Publicis group.