As a pure product, it does what it promises, but after 24 hours, at least for me, it causes greater oiliness than before and a feeling of not being clean.

Thin hair: My hair looks more dehydrated after use. The only advantage is the scent, which is, of course, subjective.

The best moisturizing shampoo I have tried so far. The only negative is the price in relation to the ml, but it does the job.

Very good shampoo, quite moisturizing and gentle for everyday use. However, on long hair like mine, with tangles, it doesn't make any impressive difference, yes it softens them but nothing amazing. Maybe it needs time. But the root, which is natural, it leaves it incredibly soft and after everyday use (I had it with me on my vacation this year) - it doesn't weigh it down (I have oily roots). So, for natural hair, I would highly recommend it! However, what really makes the difference, even for my hair, is the cream/conditioner of the series!! Seriously, don't get it alone, the cream for me gets 5/5. Because I comb my hair before washing it (it helps a lot in detangling them easier afterwards), the sensation when rinsing off the cream is amazing! Let it work for as long as possible. I was truly impressed from the first application, I didn't expect it.

If there were 10 ☆, I would give them! Incredible shampoo, cleans hair perfectly, softens them and overall gives them a healthier appearance! Also, it requires very little because it is very cleansing and foamy

For dry hair with blonde highlights and medium length, it does not do what it promises. It moisturizes the roots, giving a slight shine, but the ends remain dry, not easily combable, and in combination with the mask of the same line, it did not change much in terms of hydration. So, I am forced to use a lot of conditioner (shine - orange line) after the mask to achieve a very mediocre result in basic hydration and to prevent my ends from breaking during styling.... They need to improve their technology. I had tried a plant-based shampoo and conditioner made in Canada a while ago with an order from abroad, and it provided more hydration to my hair than the good masks from Kerastase. So, it is not an excuse for Apivita to provide mediocre results in their hair products just because they have "plant-based" ingredients, they could provide much better results!

Excellent shampoo. It moisturizes very well without weighing down the hair (mine is oily but with dry and damaged ends) and at the same time it repairs.

Another amazing shampoo from apivita. According to my wife, it makes her hair lightweight. I will definitely buy it again

This shampoo that says hydration, I thought it was the new version of the corresponding blue label that says moisturizing. However, it turned out to be a big mistake, as it has changed dramatically. The moisturizing had such a unique, dare I say luxurious, scent and left my hair very soft, as if I had also used a quality conditioner. It made washing enjoyable. This one, though, with the label hydration, weighs down my hair to an unbelievable extent and leaves it feeling heavy, almost as if it's dirty... even if I use it again with two hands. It is the worst shampoo I have ever used, while the moisturizing one is one of the top ones. So, I recommend the latter, just be careful with the label!