Since its founding in Florence in 1921, when it crafted luggage for elite society, to the present day as a house of haute couture and cult accessories, Gucci is a titan in the world of luxury fashion. 

Over the last century, Gucci's signature leather goods and sophisticated clothing have elegantly combined understated style with opulence under the coveted double G logo. This book tells the story of the company, which began with luxury luggage and equestrian apparel, documenting how it managed to overcome numerous ruptures and difficulties to be reborn as a haute couture giant in the 1990s and, under the current guidance of Alessandro Michele, to bring in a new generation of admirers, marking its own style. More than one hundred beautifully selected images highlight the bold yet sensual designs of the House of Gucci, confirming its position among the most important brands of our time.