It really smells like lavender, it has a strong scent but not overpowering, it gives the wardrobe a nice feeling of cleanliness and freshness. The fragrance lasts a long time, I have had it for a month now and it still smells very strong. It just needs a little attention because it has a wooden hanger to hang it in the wardrobe and underneath is the scented envelope, it is particularly fragile and can break if you make abrupt movements when removing the product's cellophane.