Very good straightener, sturdy and heats up quickly. I have relatively straight hair but the result lasts both when I straighten it and when I curl it. I removed one star because the "case" it comes with is of very poor quality and doesn't even look like a case, and it was something that, because I needed it, contributed to my decision to buy this particular straightener but ultimately disappointed me.

the color is not white it is gray-blue, it is lightweight, the rotating cord is very convenient and I find the length satisfactory, finally it heats up in less than 1 minute at 180 degrees as well as cools down faster than other straighteners I had

I have had it for 2 years and it still straightens my hair just fine (I have relatively straight and thick hair) but it always smells burnt afterwards

Disappointed. I used it no more than 3 times and it doesn't work. It has a 2-year warranty but if the fifteen days pass, it cannot be returned

So far, it seems like a very good choice! It leaves a very nice feeling of softness on the hair! However, since I haven't had it for a long period of time, I don't know if it breaks or not!

I bought it a few months ago.. very satisfied!!! My hair is frizzy and it straightens easily and quickly!! Most of the time I quickly pass it through to break the curl a bit.. and it's fine afterwards.. It doesn't smell burnt afterwards, okay and how often you will use it, for example, I don't use it every day, at most one or two times a week..
I recommend it!!!

So I received the straightener yesterday. I had heard so many good comments that I expected it to be quite good. Well, it straightens the hair after many passes, but it damages the ends of the hair. Your hair smells like burnt curls afterwards. It doesn't work at all. I tried it more than 3 times. It has small straightening plates. The only good thing for me is that it straightens relatively quickly and holds relatively well. I wasn't impressed. I would give it a 7/10

I have had the straightener for 2 weeks and what I have understood so far is the following: It heats up quickly, straightens the hair perfectly in 5-7 minutes (my hair is below shoulder length), and maintains the straightness moderately the next day without needing to go over it again. However, I am unfortunately not satisfied with it for curls... they don't hold as they should, and the next day they are almost non-existent. Maybe it's the technique, I still don't know, I will experiment more and come back with a new comment, hoping that something will change with the curls. The stars are for my experience so far.

I had the GHD platinum for 6 years until it burned out. I decided to get this one because it has the thermoshield feature and many temperature options. I am very satisfied. I like how it straightens my hair and it lasts longer than the GHD. I straighten it at 180 degrees Celsius compared to the GHD at 185. As for whether my hair will be damaged, only time will tell...