RICOH IMAGING presents the PENTAX K-3 Mark III, the new flagship model of PENTAX's APS-C format digital cameras, which embodies the passion for traditional photography and sets new standards with a range of advanced features.

From the outset, the design of the PENTAX K-3 Mark III followed the ambition to continue the tradition of SLR technology in a camera that meets the highest technical standards while maintaining the PENTAX philosophy. With over 100 years of history, PENTAX is a pioneer of many developments and inventions without which modern cameras would be inconceivable today.

Beneath the classic SLR design, the PENTAX K-3 Mark III hides a fully upgraded interior. A large and bright viewfinder with a prism that provides 100% field of view and approximately 1.05x magnification allows the photographer to immerse themselves in the shot. The new 25-megapixel BSI sensor combined with the imaging engine and accelerator unit provides stunning image quality with extremely high light sensitivity of ISO 1,600,000. With further technical features such as the new SAFOX 13 autofocus system, built-in image stabilization (IBIS), and a high frame rate of 12 frames per second, the new PENTAX K-3 Mark III demonstrates how traditional photography and innovative technology can coexist.

Additionally, the ergonomic design of the body and controls has been optimized for various hand sizes and finger lengths. The extremely durable aluminum frame and multiple sealing points ensure the stability, waterproofing, and low-temperature resistance that PENTAX has typically offered photographers for quite some time.