"On October 15, Nike created a revolutionary basketball shoe," says the narrator. "On October 18, the NBA banned it. Fortunately, the NBA can't stop you from wearing them. Air Jordans. By Nike."
That was it. The shoes became a sensation despite the high price of $65 for that time. Since then, the history of Nike itself changed, Jordan was named NBA Rookie of the Year and went on to have the legendary career we all know, the Jordans became collectible (some editions were even released on Saturdays so that most people wouldn't be working and kids wouldn't miss school), and the status of the shoes changed both on and off the court. The rest is history...