Innovative mask with plant keratin free of FORMALDEHYDE, SLES, SALTS, and PARABENS. Strong nourishment and reconstruction of hair. Restores the health of the hair, providing soft smoothing, softness, and natural shine. Excellent results on any hair type from the first application.

Ideal for damaged hair as well as for locking in, prolonging, and maximizing the cosmetic effect of straightening treatments.

The a-Keratin contains only plant-based keratin, a complex of amino acids derived from wheat and soy that perfectly replicates the essential characteristics of classic animal keratin. A true revolution in professional hairdressing products.

Quality, performance, and safety standards are the foundation of Selective's innovative a-Keratin. Ensuring consumer health and full compliance with the strictest environmental regulations.

Active ingredients:

• Fision kera veg: Vegan Keratin. A complex of amino acids derived from wheat and soy that perfectly replicates the essential characteristics of classic animal keratin.
• Andiroba oil: Oil with soothing properties.