It applies exceptionally well and you feel like you're wearing nothing. Nice satin finish, without being greasy (normal with tendency to dry skin). Medium coverage, but "buildable" without causing a mask effect. It lasts at least 4-5 hours without altering. The only drawback is that you need quite a bit of product each time (my double wear lasted 6+ months, this one barely 4). Expensive, but worth the expense.