Although I don't like lipsticks that don't come off easily because they sit like a stick on the lips and leave an unpleasant feeling, this one impressed me!!! I bought it just to try it since I found it at a very good price and now I want to get it in other shades too! It is lightweight on the lips, doesn't break apart, doesn't rub off, stays on for hours, and yet it doesn't dry out the lips. It has, I would say, a "velvety" texture. I really liked it a lot!!!! The color (110 blush) is very discreet, can be worn at any time, has a warm nude-pink tone on my lips.