It does not contain any trace of pre-dried meat flour that we still find today even in high-quality dry foods. For the direct conversion of fresh meat into kibble, a refined Fresh Meat technology is applied. This replaces the usual pre-drying stages of the meat, so the ingredients used remain fresh during the preparation of the recipe. This is the only way to ensure the meat's deliciousness in the kibble. Owners can switch between flavors at any time without issues as the protein and fat content is the same across all models.
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