For years, I believed that Colgate is the top brand in toothpaste, until I started experiencing great sensitivity in my teeth that wouldn't go away. I decided to try Sensodyne. I was amazed! After a few days, the sensitivity disappeared and I feel my teeth stronger and cleaner. There's no going back once you start using it... all the other toothpastes will seem plain. Yes, they are more expensive than other toothpastes and even when they are on sale at supermarkets, the discount is small, but I believe it's worth the money. This specific Complete Protection has a very nice taste with a strong freshness. The other ones from the same company have slightly "heavier" flavors which you gradually get used to.

It is a perfect toothpaste for me. I had no pain in sensitive areas, it also helped with my gums and my teeth are whiter.

It is one of the most expensive toothpastes in the Super Market. It is worth its money and does what it says. My main issue was that I had sensitive teeth, especially after the cleanings I do at the dentist. From the first wash, you notice a change in your mouth. You feel your teeth clean, relaxed, fortified as if you have iron teeth. I no longer feel sensitivity and my mouth feels clean and lasts for 1 day.... very powerful toothpaste. I am shocked by this toothpaste.

Excellent toothpaste. I have been using it for 2 years and I am satisfied. It helps a lot with sensitive gums.

I wanted it to state that it has the novamin technology as it used to. I don't know what changed.. However, I know that the active ingredients are present in the oral-b pro expert, which is also considerably cheaper

A good and decent toothpaste. I have the impression that other toothpastes have a stronger and more immediate action for sensitive teeth.