I bought it for 70€.
I use it at the beach to cool drinks, fruits, etc.
I am quite satisfied and I highly recommend it.
It is sturdy, aesthetically pleasing, and quite practical.

I believe that it is worth spending some extra money on such purchases and having something that will last over time.
Many "cheap" coolers lack practicality and durability (bad handles, easily breakable, lids that don't close properly, etc.)

With this specific cooler, you won't encounter such problems (depending on how well you take care of it, of course... it's not solid...)

Also, its insulation is quite good and efficient in high temperatures.

Without ice packs at the beach with 35 degrees Celsius, the ice hardly melted.
To give you an idea, I stayed at the beach from 12 PM to 5 PM (17:00) in the afternoon and the ice cubes I had brought with me were still in good condition.

To sum up: You spend more money, you get something good that will last, it doesn't break or spoil, good performance, and aesthetically beautiful.