Those who believe that Public Relations is simply about connections, networking, event organization, friendly and outgoing personality, smile and polite manners, will be surprised to learn that this misunderstood science involves much more. This mistaken impression is changed by the book you are holding in your hands, which attempts, in simple, practical and understandable language, to introduce the reader to the world of Public Relations. A valuable tool for the student, in order to gain a crystallized image of Public Relations, but also for the freelance professional and the owner of a small or non-business, who is looking for additional arrows for his quiver in order to remain competitive.