The book is aimed at small and medium-sized business entrepreneurs and freelancers. It serves as a practical guide that will help them step by step to design their business's marketing strategy with the goal of growth and success.

Rich in examples and practical exercises and written in simple language without the difficult marketing definitions and unnecessary theory, it guides the reader to answer questions such as:
- How will I grow my business?
- What strategy should I follow to ensure my business has healthy growth?
- What marketing actions suit my business?
- How much money should I spend on promoting my business?
- How can I differentiate from my competitor?
- How can I find new customers and retain the ones I have?

By completing this book and having filled out all the suggested exercises, the reader will have understood the basic principles of Marketing and will be able to lay the foundations for the proper and smart growth of their business.