The book is a systematic discussion of the significance, role, and ways of developing retail sales by the modern Greek enterprise.

Based on the contemporary reality of Greek business, "Retail Sales in Greek Business" consists of twelve concise and substantial chapters and is divided into three parts:

- The Retail Business
evolution of retail trade, retail trade life cycle, future of retail trade in the digital age, forms of retail sales
- Retail Business Management
strategic planning, organization and administration, human resource management, financial management-accounting
- Retail Marketing
information system and marketing research, customer behavior and segmentation, selection of installation location and store layout, procurement and merchandise control, pricing and merchandise promotion

Each chapter includes numerous examples from Greek businesses, as well as work and application exercises aimed at ensuring the reader fully comprehends the content and effectively applies the principles and strategies of retail sales.

"Retail Sales in Greek Business" is a useful and practical guide for both the owners and executives of retail businesses and those who wish to start their activities in them.