Enjoy a cinema-like experience with the W80 4K LED TV with QD-layer and built-in Fire TV. Authentic shades from a wider color palette and superior contrast with surround sound to immerse you in the action. Watch live TV, use Alexa voice control to easily find your favorite, and even receive personalized recommendations. The HCX processor and optimized image processing comparable to Hollywood standards offer vivid and realistic colors.

Create up to six user profiles with separate watchlists and personalized recommendations based on the shows and movies you love. No matter who is watching, they should feel like the TV is designed just for them.

Fire TV is the smart hub of your home. Pair it with compatible smart home devices to view live images from cameras, use Airplay, control your lighting and thermostat, and much more - all from your TV.

With support for key HDR (High Dynamic Range) formats, the W80 TV ensures the best possible performance, regardless of the image source. Brightness and color are optimized per scene, whether the source is Dolby Vision, HLG, HDR10, or HDR10+.

Surround sound fills the scene to make the movie soundtrack as exciting as the on-screen action. The W80 series' sound processing, with the added immersive Dolby Atmos® technology, can make you feel like you're sitting in the best seat in the cinema. The sound helps you experience what you're watching to feel one with the movie.

• The built-in Fire TV offers intuitive ease of use with personalized content recommendations that interest you
• HCX processor and image processing tailored to Hollywood standards for intense contrast and realistic colors
• Multi-HDR support for all major HDR formats, such as Dolby Vision and HDR10+
• Intense LED backlighting for sharp, clear, and HDR images with impressive details
• Enhance your gaming with Game Mode Plus and Game Control Board for minimal lag and ultra-fast response.
• Surround sound to feel the soundtrack as intense as the action on the screen.