The authentic Pantone water bottles shine with all the colors of the rainbow. What exactly are they? You can discover it thanks to the unique code that each of them carries. Find your shade that will brighten your mood and make your drink taste infinitely better. What exactly is Pantone? It's not just a brand, but also a color spectrum trademarked under the same name. For designers, colors are the most important. Every year, they choose a new hue that becomes the star of the year.