It is also whitening as I saw in other links, so my teeth hurt after a week. It is not for every day. Unfortunately...

It rocks! It leaves a fully fresh breath, it just burns a little more than the others. The first time it bothered me, but the second time I don't even notice it at all.

I have been using Aloedent toothpastes for years, not because I love them, but mainly because they are fluoride-free and at a good price compared to other brands that ask for 7 euros and above and do nothing. I chose this one because the Whitening one I was using left a strong mint taste in my mouth. This Coconut one is indeed milder, colorless, cleans teeth well, slightly whitens them, but it doesn't have a coconut flavor (not even an aroma) so basically you feel like you are brushing your teeth with just a mild toothpaste with a light tea tree oil flavor. Also, I don't feel like I have "fresh breath" but OK I feel like I brushed my teeth and that they are clean. Good toothpaste for those who want something light without strong flavors, with moderate to good effectiveness, and at a very good price.