"Sell Like an Artist" is the natural continuation of the successful book "Steal Like an Artist." It was written later. Austin Kleon returns with a more practical approach, examining how creators can present their work to the world, build their audience, and ultimately live from what they love.

Kleon overturns the traditional notion of "selling," inviting us to think of the process as an authentic connection with our audience. The book focuses on topics such as:
• Share the process, not just the result: Kleon encourages us to reveal the behind-the-scenes of our creative process. This not only builds trust but also creates an audience that is interested in our journey.
• Build your own community: The book shows how to connect with people who share your interests, turning your passion into a sustainable community.
• Be interesting but also authentic: Kleon reminds us that authenticity is the greatest advantage in a world full of manufactured images.

What stands out

"Sell Like an Artist" is written in a direct, friendly tone that makes the reader feel like they are conversing with a good friend. Its aesthetic, with sketches and fun notes, enhances the sense that this is a book that invites you to take action.

Kleon demystifies the idea of "selling" and presents it as a natural part of creativity. He shows us that promoting our work doesn't have to be stressful or aggressive, but can be done in a way that aligns with our values.

Why you should read it

"Sell Like an Artist" is ideal for artists, entrepreneurs, content creators, or anyone who wants to promote their work without losing their authenticity.

With simple, actionable advice and plenty of doses of inspiration, it is a book that not only teaches you how to build an audience but also how to do it in a way that respects your creativity.

In short, "Sell Like an Artist" is not just a book about marketing. It is a guide to connect with the world around you while maintaining your integrity as a creator. It is worth reading if you want to make your passion reach more people! I recommend it!

And all three books in the series are a breeze to read, they are pure inspiration and remind you what it truly means to be a creator. They take you back to the reasons why you create and confirm that you are not alone in this endless journey of understanding the world and expressing yourself. I bought them eagerly one after the other and now they feel like Gospel.