Companies engage in what is called label dressing. They add various ingredients to their products, theoretically beneficial, but in such negligible quantities that they essentially do nothing for us. However, because they are still present in small amounts, the label is free to proclaim that it contains this, that, and the other. It is a misleading tactic.
Look at this wonderful example. Essentially, it is a multivitamin like all the others on the same shelf, with vitamins at 200% in inorganic cheap forms, and various minerals. Whatever energy we see will mainly come from these. They will naturally give us a small boost.
What makes it extra, as it claims? It has 50mg of panax ginseng, a generally small amount. This is often found in such supplements. It has a completely insignificant amount of Coq10, as if it doesn't exist. Also, here is where the trickery begins, for some reason it has lutein - this is a carotenoid with antioxidant benefits for vision, so it is often found in compositions for "over 50". Why is it here? Unknown. Lanes has such a supplement for those over 50, so it maintains quantities in its storerooms. Someone would say, I suppose, let's add it here too to display more "special" active ingredients. Is it a supplement that provides energy, whatever that means? No. A usual dose of lutein is around 20mg, but here it has how much? 1mg, so once again, a nonexistent amount.
The funniest thing is that it contains taurine. Again, a negligible amount, of course, 40mg, while a normal dose is let's say 1000mg (when we say negligible amounts, we mean it, we're talking about such differences), up to 2-3 grams. We won't even notice that it's there. The funny thing is that taurine, despite its reputation, has exactly the opposite effects, it is a mild anxiolytic with soothing effects. They add it to energy drinks precisely to counterbalance the large amounts of caffeine they contain, which provide the "energy".
What does it have to do with energy here? Nothing related to "energy". Yes, but it is known from energy drinks, so if we add a small amount, we can list it on the label and people who, of course, are not supposed to know about supplements will see that it "contains taurine", like Red Bull.
The company simply has products at generally fair prices (for domestic ones). This is not one of them.
All these unnecessary things allow it to market something "with ginseng, Coq10, lutein, and taurine." So it is not just a simple multivitamin.
If it suits you as a multivitamin in terms of price, no problem. It remains a concoction of dubious inspiration.
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