The modern work environment is characterized by constant changes and increasingly relaxed hierarchies, resulting in only a few holding "lifetime positions". In this era, it is necessary for people to remember you for the right reasons, in other words, to stand out based on a strong personal identity.

The book "Build Your Name (Brand You): Harness Your Talent and Stand Out" makes everything clear about personal identity and helps you develop a strong profile. A useful and practical guide to discover yourself - who you are, what you do best, what your competitive advantage is, so that you can build the professional identity that will transform and elevate your career.

"Build Your Name", through 23 chapters, case studies, and exercises, shows you how to:
- Discover your talents, values, and purpose.
- Become more "visible" in the market you operate in.
- Properly leverage your connections.
- Build a professional profile through the internet, using blogs, Linkedin, Facebook, and Twitter.
- Attract people who want what you have to offer.