The modern work environment is characterized by continuous changes and clearly defined hierarchies that are increasingly loosening, resulting in few holding "lifetime jobs." In this era, it is essential to be remembered for the right reasons, in other words, to stand out based on a strong personal identity. The book "Build Your Name (Brand You): Harness Your Talent and Stand Out" makes everything about personal identity absolutely clear and helps you develop a strong profile. A useful and practical guide to discovering yourself - who you are, what you do best, what your competitive advantage is, so you can build the professional identity that will transform and elevate your career. "Build Your Name," through 23 chapters, case studies, and exercises, shows you how to: - Discover your talents, values, and purpose. - Become more "visible" in the market you operate in. - Properly leverage your connections. - Build a professional profile online using blogs, LinkedIn, Facebook, and Twitter. - Attract people who want what you have to offer.