The NVIDIA Ada Lovelace architecture fully unleashes the capabilities of ray tracing technology, which simulates the behavior of light in the real world.

With the unique power of the new GeForce RTX 40 series and the 3rd generation RT cores featuring the new hardware units "Opacity Micromap Engine" and "Micro-mesh Engine," you will experience unparalleled gaming experiences.

Increases performance for all GeForce RTX cards, using AI to generate higher resolution frames from lower resolution input.

DLSS collects samples of multiple lower resolution images and uses motion data and feedback from previous frames to reconstruct native quality images.

Take your creative projects to the next level with Nvidia Studio. With new dedicated hardware, the RTX 40 series unlocks unparalleled performance in 3D rendering, video editing, and graphic design.

Enjoy feature-rich RTX accelerations in top creative applications, world-class Nvidia Studio drivers designed to provide maximum stability, and a suite of exclusive tools that leverage the power of RTX for AI-supported creative workflows.

The NVIDIA Broadcast application transforms any room into a home studio, taking your live streams, voice chats, and video calls to the next level with powerful AI effects such as noise removal and room sound, virtual background, and much more.

Use AI to turn simple brushstrokes into realistic landscape images. Quickly create backgrounds or speed up the exploration of your ideas, so you can spend more time visualizing your concepts.

The new ThunderMaster from Palit has a significant upgrade compared to the previous version. It features a more user-friendly interface as well as more personalized settings. With ThunderMaster, you can control your graphics card from overclocking settings, fan speed to LED effects. You can also monitor the status of the GPU with the ThunderMaster utility.