The NVIDIA Ada Lovelace architecture fully unleashes the capabilities of ray tracing technology, which simulates the behavior of light in the real world.

With the unique power of the new GeForce RTX 40 series and the 3rd generation RT cores featuring the new hardware units "Opacity Micromap Engine" and "Micro-mesh Engine," you will experience unparalleled gaming experiences.

Increases performance for all GeForce RTX cards, using AI to generate higher resolution frames from lower resolution input.

DLSS collects samples of multiple lower resolution images and uses motion data and feedback from previous frames to reconstruct native quality images.

Take your creative projects to the next level with Nvidia Studio. With new dedicated hardware, the RTX 40 series unlocks unparalleled performance in 3D rendering, video editing, and graphic design.

Enjoy feature-rich RTX accelerations in top creative applications, world-class Nvidia Studio drivers designed to provide maximum stability, and a suite of exclusive tools that leverage the power of RTX for AI-supported creative workflows.

Use AI to turn simple brushstrokes into realistic landscape images. Quickly create backgrounds or speed up the exploration of your ideas, so you can spend more time visualizing your concepts.

Bigger and better. The axial-tech fans spin with dual ball bearings to push 21% more air through the card, setting the stage for lower temperatures, less noise, and higher performance.

A series of capacitors that last 20,000 hours at 105 degrees Celsius brings higher temperature and power tolerance, arming the card for long-term development in tough conditions.

Auto-Extreme technology is an automated manufacturing process that sets new standards in the industry, allowing all soldering to be completed in a single pass. This reduces thermal stress on components and avoids the use of harsh chemical cleaners, resulting in fewer environmental impacts, lower production power consumption, and a more reliable product overall.