How is the "Kasselakis phenomenon" explained? What is the reason for the frenzy that has dominated the media, social media, and every corner of the country regarding Stefanos Kasselakis? Is it the result of a political conspiracy or the charisma of a new and unsullied figure? Is it a communication Blitzkrieg?

The book presents Kasselakis' journey and the components that construct his persona, i.e., his image in the public sphere. The explanation of the "Kasselakis phenomenon" is based on the analysis of the transformations of modern democracy, new communication tools, the acceleration of political time, as well as the internal mutations of SYRIZA.

In this context, Kasselakis appears as the Messiah who will cure the "left melancholy" and restore SYRIZA as a governing force.