The 33 MP full-frame Exmor R sensor, with back illumination, combined with the processing power of the new Bionz XR, delivers impressive, professional image quality, even in low light, for everyone.

Thanks to the latest color technology and artistic features of Sony's professional cameras, you can take realistic photos, with your personal style.

It is equipped with the latest Real-time Tracking technology and eye autofocus (human/animal/bird), for effortless subject tracking when taking photos or recording videos. Additionally, the Alpha 7 IV shoots up to 10 frames per second, with fast buffer clearing, to capture the best moment of the action unfolding in front of you.

With refined design, the Alpha 7 IV includes a fast and sharp 3.69-million-dot electronic viewfinder, a new 3-inch multi-angle touchscreen, and a built-in 5-axis image stabilization (IBIS) system for a comfortable and stable shooting experience. Thanks to the addition of Sony's new user-friendly touch menu system, the dedicated switch for photo, video, and slow/quick motion, as well as the dual memory card slots, you can easily switch between photo and video and focus on your creativity.

Capture content in stunning 4K resolution, up to 60p with full pixel readout, without binning, for top-notch quality. For experienced filmmakers, the Alpha 7 IV can record in 4:2:2 10 bit and includes S-CINETONE/S-LOG 3 picture profiles, for a cinematic look and easy editing. Combined with real-time lightning-fast autofocus technology, you can easily track the eye of a moving subject. It works for people, animals, and birds. The Alpha 7 IV also includes video tools such as breathing compensation, a digital media interface for attaching professional audio microphones, and a heat dissipation structure for long-duration operation.

The Alpha 7 IV offers live streaming up to 4K 15 p or Full HD 60 p, without the need for a capture card to always stay connected with your audience. Compatible with the latest USB-C gen 3.2, with an ultra-fast Wi-Fi chip and automatic image backup via Bluetooth, this camera gives you the ability to instantly transfer and share your images.

Choose from over 40 native Sony full-frame lenses to unleash your creativity. Enjoy top-notch quality and shooting experience with Sony lenses, which are specifically designed for Sony cameras.

The Alpha 7 IV sets new standards in full-frame cameras, harmoniously combining impressive 33 MP image quality with 4K 60p video recording, advanced handling, and fast sharing capabilities, making it the perfect hybrid camera. With top-tier real-time autofocus for photos and videos, the Alpha 7 IV puts Sony's best technology in the hands of creators and professionals.