Up to 10 hours of hydrated comfort. Enriched with red flower oils from YSL Beauty Ourika Gardens and grapeseed oil, this lipstick will leave your lips smooth and comfortable. Continuing the innovative tradition of Rouge Pur Couture with intense color, long-lasting finish, and creamy comfort, the new addition to the family pushes the color, shine, and comfort to the maximum.

Features:

• Bolder: Intense color that lasts up to 5-6 hours, with a comfortable feel on the lips.
• Shinier: Unique finish - not glossy, not satin, not matte - but pure, limitless, three-dimensional shine.
• Modern luxury: Couture craftsmanship in a new luxurious gold and black edition.

YSL Rouge Pur Couture The Bold owes its soft texture and hydrating feel to the red flower oil sourced from the Ourika Community Gardens. CONSUMER TEST - 92% agree that Bold has a soft and silky feel on the lips - 98% agree that Bold glides effortlessly on the lips.

Application Instructions:

• Illuminate the lip contour with the Touche Éclat Illuminating Pen.
• Define it with the Lip Liner Dessin des Levres.
• Apply Rouge Pur Couture starting from the center of the lip to the corners.
• For greater intensity, reverse the motion for maximum color impact.
• A lip brush can also be used for precision during application.