Up to 10 hours of hydrated comfort feel. Enriched with red flower oils from YSL Beauty Ourika Gardens and grape oil, this lipstick will leave your lips smooth and comfortable. Continuing the innovative tradition of Rouge Pur Couture with intense color, lasting finish, and creamy comfort, the new addition to the family pushes color, shine, and comfort to the max.

Tested on women:

• 92% agree that Bold has a soft and silky feel on the lips.
• 98% agree that Bold glides effortlessly on the lips.
• Provides up to 10 hours of hydration feel on the lips.

Application instructions:

• Highlight the lip contour with the Touche Éclat Illuminating Pen before defining it with the Lip Liner Dessin des Levres.
• Apply Rouge Pur Couture starting from the center of the lip to the corners.
• For greater intensity, reverse the motion for maximum color impact.
• A lip brush can also be used for precise application.