I was using Ariel, I will switch to Essex, the clothes come out cleaner, smell nicer, fresher, and the colors are more vibrant

A cheap detergent that is good for slightly dirty clothes. If you need to clean more dirty clothes with stains then it does not perform as well as the top two Skip and Ariel. Also, a very strong and low-cost option is Dixan. 4 stars because it has a very reasonable cost and you don't pay extra for silky ribbons.

It is very difficult to judge the effectiveness of a detergent, and we have tried many. None of them ever impressed me by removing a tough stain. I would say not even this one, and I also have a washing machine that supports steam. It also plays a huge role in how much you fill the washing machine. If you are ever not satisfied, try using fewer clothes, regardless of the capacity of the washing machine.
For example, to freshen up the child's clothes, like when they get dirty playing in the dirt at the playground, it's fine.
It is of Greek industry and the price on skroutz at €5.5 is super. I have no reason to go elsewhere.