I bought it hoping that it would retain its scent on the skin since it says so on the bottle. When I wiped myself, indeed the skin smelled nice but unfortunately it didn't last even half an hour. The Lux products that claim to retain their scent all have a strong smell and I wouldn't say they smell nice. I chose this one simply because it seemed more intense, not because I liked it. But in the end, when you put it on the sponge and create foam, the scent becomes pleasant. It lathers well and doesn't dry out the skin. If it retained its scent for even a few hours, I would give it five stars.