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The Sony KD-43/50X72K is a 4K Ultra HD HDR Smart TV aimed at all users who desire a high-quality television for watching movies, TV shows, and gaming.
With the Bravia Engine processor, every image is upscaled to true 4K quality for unique clarity, while the TRILUMINOS display maps colors from a larger palette, faithfully reproducing every color and shade of the spectrum.
Dolby technology for immersive Surround sound, clear picture, crisp sound in movies and music, voice command capability, compatibility with Google Home, Android TV for an unrivaled number of apps, and built-in Chromecast.
Images come to life on this 4K HDR TV, immersing you in the drama and excitement of movies and games. It supports various HDR formats, such as HDR10 and Hybrid Log-Gamma, for the best 4K from disc, broadcast, or streaming in your home.
In digital or analog content, the Bravia Engine with full digital processing produces stunning high-resolution images and less noise. It optimizes color and contrast on the TV, so you can enjoy vibrant scenes with full depth.
With a wider color spectrum, the Triluminos display, powered by Sony's X1 processors, reproduces more colors than a conventional TV. It analyzes and processes data in every image for more natural and accurate colors, making the images even more realistic.
Access 400,000+ movies and shows, play music and games, stream from any device to your TV, and add the apps you use the most, all with Android TV.
Find your favorite content faster than ever, with the power of voice. Voice search eliminates complicated navigation or tedious typing. Just ask for it.
Instantly switch from your phone, tablet, or laptop to the TV. With Chromecast built-in, you can stream all your favorite movies, shows, apps, games, etc. directly to the TV.
Store your favorite programs on an external USB hard drive to watch them whenever you want. The USB HDD REC allows recording of digital broadcasts to a USB HDD device with a capacity of up to 2 TB, with one-touch and timer functionality. While watching a program, simply press REC to start recording, which will automatically stop when the program ends.
Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.
For channel sorting, the solution is to select (Language Greek but installation country Germany) during the initial setup. Do a "factory reset" and it will give you the menu option to move the channels to any position you want. It may sound "strange" but that's the only way it can be done.
Minus 2 stars because in this specific model, it is not possible or necessary to have a doctorate to classify the channels. Other than that, it is definitely of higher quality than other Chinese or Korean brands. Quite good image quality even at a wide angle.
Purchased at the end of February 2023 for €569 from Sony.
I will say the following:
Because I have been a customer of Sony for many years and having 5 televisions from the company, this purchase was not the best. The reason? You can't do the classic channel sorting, only if you create a list with your "Favorites" and sort them yourself. It took me about 3 hours to find it because even in this process, if you accidentally change the order of a channel, you have to start over. But the main problem is with channel switching, where the picture and sound freeze for about 5 seconds! I thought it was a problem with the TV, but they told me that's how it works and it's normal!! It really bothers me, especially on a new TV. Also, the picture quality is not good. Maybe I was too close due to settings adjustments. I should note that in '19 I bought another KD43 model for €380 and it has nothing to do with the menu or the issues I mentioned above. It was simpler, cheaper, with a classic menu and of course, smart. Now you have a menu like a classic Android box since the TV is Android and not just Smart. + The 2 problems I encountered. The only "positive" thing is that it has a nicer and larger remote control with wireless connection for the microphone to work with Google Assistant if I'm saying it correctly (compared to the previous model that didn't have it), but with very small buttons, which may bother some people.
P.S. Anyone planning to purchase this specific model should first ask if the sound and picture "freeze" during channel switching for 4-5 seconds until it stabilizes. It's a shame to get something that works "problematically" and is considered normal for Sony.
Perfect television with high quality and user-friendly menu, neither Samsung nor LG can compare to Sony
Positive:
+ Beautiful, vibrant colors with customizable parameters for everyone.
+ Strong brightness. No loss of daylight. Many options for optimal performance in bright and dark areas of the image.
+ Google software with everything that entails...
+ The remote control connects via Bluetooth and works from anywhere, with a built-in microphone.
+ Hbbtv is available.
+ Headphone input.
Negative:
- The remote control is quite long and some buttons are small.
- There is no option for a reminder on a channel so that when a program starts, it automatically changes.
- It has a 4.5 GB capacity BUT it gives you the option to use a USB stick or a hard drive as storage space. It can also transfer some applications there.
Overall, we are very satisfied. A very good choice at €569 from where we bought it.
Having just bought this in 43'' and also having a Samsung QLED, I would say it has a very good picture and sound (of course, the QLED is unbeatable in black scenes). It has perfect clarity, the only negative thing I noticed is the plastic back, which could be more sturdy (I read that it is made from recyclable materials) and beautiful like Samsung's. It is easy to use and browse, fast and does not lag at all.
It was purchased on Saturday as a replacement for a Qled Samsung, from what I have managed to see, the picture is very good, the colors are fantastic, classic Sony quality, not to mention that the company has the best TVs!
The only thing I would prefer is for the bezel to be smaller, but other than that, everything is wonderful!
I recommend it for purchase and I will come back if there are any updates!
Verified purchase
Very nice, I hope it satisfies the longevity of the other SONY products I had
Unbelievable television, worth every penny and more
Excellent television with very nice colors and perfect resolution!!! It's worth its money!!!
Verified purchase
Verified purchase
Verified purchase
Verified purchase
Verified purchase
Verified purchase
 Sony Smart Television 50" 4K UHD LED KD-50X72K HDR (2022) |  Sony Smart Television 50" 4K UHD LED KD-75X75WL HDR (2023) |  Sony Smart Television 43" 4K UHD LED KD-43X75WL HDR (2023) |  Samsung Smart Television 50" 4K UHD QLED QE50Q60DAUXXH HDR (2024) |  Sony Smart Television 55" 4K UHD LED KD-55X75WL HDR (2023) |
|---|---|---|---|---|
| from 549,00 € | from 619,00 € | from 519,00 € | from 506,57 € | from 648,80 € |
| ManufacturerSony | Sony | Sony | Samsung | Sony |
| - | Available through Skroutz | Available through Skroutz | Available through Skroutz | Available through Skroutz |
| Diagonal50 " | 50 " | 43 " | 50 " | 55 " |
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