Take your picture and sound to the next level with the Cognitive Processor XR. Sony's revolutionary processor in BRAVIA XR TVs reproduces content the way people see and hear it, for an incredibly lifelike experience. Images are cross-analyzed, cleaned, and refined, especially around the focal point, for realistic depth, exceptional contrast, and beautiful, vibrant colors.

With XR 4K Upscaling, enjoy entertainment comparable to 4K quality, regardless of the content or source. The Cognitive Processor XR draws from a vast amount of data and intelligently recreates lost textures for realistic images.

The XR Super Resolution technology identifies individual objects in an image and reproduces almost perfectly realistic textures on your screen. The BRAVIA XR processor analyzes and processes data precisely to deliver 4K images with four times the resolution of Full HD, enriching scenes with realistic detail and texture.

With the automatic low latency mode in HDMI 2.1, BRAVIA recognizes when the console is connected and activates it automatically. Enjoy smoother gameplay with better responsiveness, crucial in fast-paced, high-intensity games.

With variable refresh rate in HDMI 2.1, BRAVIA avoids lag and distortion. It adjusts the screen refresh rate to match the variable frame rates of the gaming console for smoother gameplay.

With Apple AirPlay, you can stream video and audio to the TV directly from your iPhone, iPad, or Mac. Watch movies and shows from the Apple TV app, your favorite apps, or even from Safari. Share your photos with your friends in the room.

Switch instantly from your phone, tablet, or laptop to the TV. With Chromecast built-in, you can cast all your favorite movies, shows, apps, games, etc., directly to the TV.