The 100+1 Geniuses of Marketing is not just another book about marketing. It is marketing itself. It is a book that takes us back in time, as well as to the present, to introduce us to this fascinating world of marketing, always through the most important people who "defined" it over the years. It is a text that every marketing executive should read.

Through this book, people, entrepreneurs and non-entrepreneurs alike, who discovered a gap, an unmet need, and laid the foundations for the establishment of certain basic principles of marketing, such as advertorial, influencer marketing, advertising, publicity, viral marketing, public relations, direct marketing, sales promotion tools, and many more, "parade" through its pages.

Pioneers such as Asa Candler (the wizard of advertising), Mary Kay Ash (the mother of network marketing), P. T. Barnum (the first publicist), Lee Iacocca (the best car salesman), as well as "unusual suspects" like Julius Caesar (the inventor of the advertorial) and Aristotle (the power of persuasion).