I thought it would come to me in a makeshift cardboard (bulk). To my pleasant surprise, it arrived in a retail box. It didn't say anything in the product title about a boxed version, but if you look at the store listings under the same product code, you'll see that many mention it is retail.
Why do I mention this as important? Because it included the Cyberlink Media Suite 15! It's older, but it includes PowerDVD, PowerDirector, and many other fully functional programs. I've bought 5-6 BD-ROM/RW in the past 10+ years and either they didn't come with any software or with programs that fell short of expectations like TotalMediaPlayer.
I burned a few discs of every type (BD-25, DVD9, CD-RW). The device works as it should + the unexpected Cyberlink suite.
Shouldn't I be satisfied?