In his first and most influential book, Malcolm Gladwell studies the phenomenon of the tipping point, which has influenced the way millions of people think and make decisions.

THE TIPPING POINT is the magical moment when an idea, trend, or social behavior crosses a threshold, changes direction, and spreads like wildfire. 

In the same way that a patient can transmit a virus that will become a pandemic, a small but targeted push can create a new fashion trend, make a product popular, or alter social behaviors, such as crime. The tipping point is observed in the spread of ideas, commercial products, social phenomena, TV series, political movements – even diseases.

This is the author's first book, written in 2000, when Gladwell decided to take the phrase “Tipping Point,” which had been used until then to describe epidemiological phenomena, and use it to describe social phenomena. 

Since then, it has become an extremely influential best seller and long seller, as well as a milestone in the category of pop sociology books, to which authors worldwide have consistently referred. The book is being translated into Greek for the first time.