"Daniel Kahneman, who was awarded the Nobel Prize in Economic Sciences in 2002 for his pioneering work in psychology that challenged the rational model of judgment and decision-making, is one of the most significant thinkers of our time. His ideas have had a broad impact across many fields - including economics, medicine, and politics - but until now, these ideas and the findings of his extensive research had not been compiled into a single book.

In his highly anticipated work "Thinking, Fast and Slow," the author takes us on a journey into the human mind and explains the two systems that guide our thinking: System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberate, and logical. He reveals the extraordinary capabilities - as well as the flaws and biases - of our thinking and highlights the significant influence of intuitive impressions on our behavior.
The impact of loss aversion and overconfidence on corporate strategies, the difficulties of predicting what will make us happy, the challenges of appropriately framing risks at work and at home, the powerful effect of cognitive biases on everything - from playing the stock market to planning vacations - can all be understood by knowing how the two systems shape our judgments and decisions.

Reviews of the book:

- "Kahneman is undoubtedly the most influential living psychologist and one of the greatest researchers in the history of the field. He has the gift of discovering significant features of the human mind, many of which fill classic textbooks and constitute established knowledge. His work has reorganized social psychology, cognitive science, the study of reasoning and happiness, and behavioral economics [...]. The publication of Thinking, Fast and Slow is a major publishing event. [...]".

(Steven Pinker, Professor of Psychology, Harvard University)

- "A landmark book in social thought, in the same category as Adam Smith's "The Wealth of Nations" and Sigmund Freud's "The Interpretation of Dreams".

(Nassim N. Taleb, Professor of Risk Management, New York University)

- "Kahneman is one of the most original and significant thinkers of our time. There is probably no one else on the planet who understands so well how and why we make the choices we do. In this wonderful book, he shares with us the wisdom of a lifetime, in a simple and enjoyable way. Every curious person should read it".

(Steven D. Levitt, Professor of Economics, University of Chicago)

- "An intellectual epic by one of the greatest psychologists and thinkers of our time. [...] Kahneman deserves a Pulitzer Prize alongside the Nobel he already holds".

(Daniel Gilbert, Professor of Psychology, Harvard University)

- "The book is the feat of an intellectual giant; it is readable, smart, and profound. Buy it quickly, but read it slowly and repeatedly. It will change the way you think about work, the world, and your life".

(Richard H. Thaler, Professor of Economics, University of Chicago)

- "Excellent [...]. As Copernicus displaced the Earth from the center of the Universe, so Kahneman showed that we are not models of rationality as we believe. [...]".

(The Economist)

- "Thanks to the finesse of the ideas and the robustness of the evidence he offers, we get to know the mind and ourselves anew. [...]".

(The Wall Street Journal)

- "Surely this book constitutes a major intellectual work [...], as it includes both Kahneman's research work and the enormous 'wave' it has raised. [...] I believe that we will be invoking Kahneman hundreds of years from now; and we will remember that his work helped initiate a cultural change that is already producing astonishing results. [...]".

(David Brooks, The New York Times)