How to take back our lives in a world where narcissism, the demand for special treatment, and toxic relationships abound. The phrase 'Do you know who I am?' is a way of life for the famous and notorious, who believe the world 'owes them.' It is the syndrome of the modern narcissist. Health and wellness campaigns urge us to avoid unhealthy foods, a sedentary lifestyle, smoking, alcohol, and drugs, but rarely warn us to protect ourselves from unhealthy, difficult, and toxic people. Yet, removing toxic individuals from our lives can greatly benefit both our physical and mental health. We need to learn to better protect our mind, body, and soul. Narcissism, the demand for special treatment and privileges, and rudeness have become the new order of things. Not only are they perceived as normal, but they are also promoted as examples to follow. These characteristics are expressions of a pathological insecurity, experienced both on an individual and societal level. The paradox is that we give value to these standards. We praise them on social media and in the media, as well as in the context of consumerism, and we often encounter them in politicians, leaders, academics, and journalists. Few lives remain unscathed by narcissism. These relationships 'infect' us with doubt, despair, confusion, anxiety, depression, and a chronic sense of inadequacy, making us vulnerable and weak, and making it very difficult to distance ourselves or set boundaries for our protection. The illusions generated by the hope that things will improve lead us to waste precious years giving second chances and feeling desperate because the change we expect never comes. It is time for action; it is time to stem the tide of narcissism, toxicity, and competition and take back our lives.