Very nice taste and chocolate aroma. It doesn't smell or taste like beef, unlike some others. I have issues with my stomach in general, and this particular one doesn't give me any problems. It drinks pleasantly, very nice taste I will say again, it leaves a few particles but personally, I don't mind.

I don't know about other "BEEF proteins," but I tried it for the first time instead of Whey or legumes, etc., and although various articles claimed that they lack in taste compared to others or that some taste like meat - at least for this specific one, it's not true.
It is one of the best flavors I have ever tried in such drinks.
I preferred it for various gastrointestinal issues, so I didn't want any dairy derivatives.
The only thing I agree with in the review I read online is that it doesn't dissolve as easily as whey protein, etc.
So, I would recommend a good shake in a blender or mixer, etc., as a shaker won't do the job.