The title, even the note on the cover "How to build a business without risk and with zero capital" have minimal relation to the content! I bought the book to learn about online marketing - techniques, methods, what it includes, what is happening today, to read about digital marketing.. as partly implied by the note.. But I read the truly interesting personal experiences of the author, that online marketing is good but misunderstood, and from there on, mainly about sales and marketing.. The "online" is only superficially analyzed. When I finished reading and skipped the last pages because I was disappointed - in terms of my expectations - I considered it OFF TOPIC. Change the title of the book. Respecting the author, I acknowledge that he surely has something to say and offer.. with a different book title.. for sure.