Ramón Rodríguez Verdejo (San Fernando, September 20, 1968), widely known as Monchi, became an international reference point. He is one of the few legends of modern football who did not become a chant on the lips of fans as a player, but by wearing a jacket and jeans.

He is a self-taught football technical director, who was placed in this position as an emergency solution at a time when Sevilla's coffers were empty and the team was unable to meet its financial obligations. Monchi achieved the unthinkable with a team that had never had such success at the European level.

This book, which balances between an academic manual for a successful business model and a summary of anecdotal stories about transfers and the turbulent world of professional football, aims to reveal the ins and outs of a job that moves hundreds of millions of euros each year and that is capable - depending on whether it is done wisely or not - of elevating or burying the passion of the fans.

One might say it is more than just a football book. Monchi does not teach coaching; that is not his job. However, he teaches business methodology, self-improvement, and the systematization of a model that seemed from the start to be successful (since it was unique), but would not have succeeded if, among the excel sheets, software, and all those talent and player evaluation programs, the human factor, Monchi, did not constantly intervene!