I had an AOC with IPS, but after 7 years of use, it started showing dead pixels. So, I decided to buy a branded one to "have it for a lifetime," as they say, and see if I'm really paying for quality or not.
The comment may seem exaggerated, but out of curiosity, I bought it since AOC and DELL are equally reputable in the monitor industry, but DELL is naturally a monopoly in comparison...

First impressions are positive.
Ergonomic panel fully adjustable, slightly better colors (they appear more vibrant, with accurate color reproduction, with a small difference, don't imagine too much, but it's noticeable) compared to the predecessor I had, even though they share the same technical specifications. Equally eye-friendly as my old one, and for 1080p 60fps, you don't have to worry about "ghosting" in games. Firstly, it has a setting to make the response time 5ms in its menu, although I left it at the default (8ms) because I didn't see any difference in gaming.
Also, a positive aspect is that it is power-friendly since with normal settings, it doesn't consume more than 15 watts. Let's say 5-10 watts compared to the previous one, which is not significant, but not negligible in the times we live in...

Now, we'll see about durability.
I will come back in the future, God willing, as funny as it may sound, because I bought it mainly for its quality/lifespan.

So far, satisfied.

I had the P2419H model (24'' of 2019). Wanting a larger screen due to teleworking, I was looking for the same model but in 27'' (P2719H), because I have it at the office. In the end, I ended up with this one (P2722H), which is a 2021 model and has exactly the same specifications as the 2019 one. The only difference is the height, which increases up to +150mm (compared to 130mm in the '19 model) and the hub that supports up to USB 3.1. It is equally comfortable and convenient. 8-10 hours of work and you don't feel tired. Compared to the 2019 model, I don't like the design in some details (it doesn't have the logo in the front and it makes it look "fake", the supporting arm is silver instead of matte gray, which is also the frame of the screen, and the 2 USB ports are on the bottom left side of the screen instead of on the left side, so it's a bit inconvenient). Surely the PPI is worse compared to the 24-inch (since it is 1080X1920 on a 27'' screen), but for my work, it's fine. A very comfortable screen for work, I highly recommend it.