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Η Μάχη για την Ψηφιακή Αγορά, The Strategy and Tools of Digital Marketing
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Η Μάχη για την Ψηφιακή Αγορά, The Strategy and Tools of Digital Marketing

You don't need to acquire advanced technical knowledge to use digital marketing tools effectively, you need to:

  • Get to know all the tools of the digital market: website, e-shop, search engines, social...
See full description

You don't need to acquire advanced technical knowledge to use digital marketing tools effectively, you need to:

  • Get to know all the tools of the digital market: website, e-shop, search engines, social media, content marketing, price comparison platforms, sending newsletters and... so many more!
  • Understand their philosophy and how they work, the time and skills...
See full description
  • Author: Γιώργος Πετκάκης
  • Publisher: Esoptron
  • Μορφή: Soft Cover
  • Έτος έκδοσης: 2021
  • Αριθμός σελίδων: 216
  • Κωδικός ISBN-13: 9786185579012
  • Διαστάσεις: 14×21
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  1. Η Μάχη για την Ψηφιακή Αγορά, The Strategy and Tools of Digital Marketing

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    20,61 €

  2. Η Μάχη για την Ψηφιακή Αγορά, The Strategy and Tools of Digital Marketing

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    17,17 €

  3. Η Μάχη για την Ψηφιακή Αγορά, The Strategy and Tools of Digital Marketing

    Store products
    20,61 €

  4. Η Μάχη για την Ψηφιακή Αγορά, The Strategy and Tools of Digital Marketing

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    17,18 €

  5. Η Μάχη για την Ψηφιακή Αγορά, The Strategy and Tools of Digital Marketing

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    18,32 €

  6. Η Μάχη για την Ψηφιακή Αγορά, The Strategy and Tools of Digital Marketing

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    17,18 €

  7. Η Μάχη για την Ψηφιακή Αγορά, The Strategy and Tools of Digital Marketing

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    20,61 €

  8. Η Μάχη για την Ψηφιακή Αγορά, The Strategy and Tools of Digital Marketing

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    18,88 €

  9. Η Μάχη για την Ψηφιακή Αγορά, The Strategy and Tools of Digital Marketing

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  10. Η Μάχη για την Ψηφιακή Αγορά, The Strategy and Tools of Digital Marketing

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    15,57 €

  11. Η Μάχη για την Ψηφιακή Αγορά, The Strategy and Tools of Digital Marketing

    Store products
    20,61 €

Description

You don't need to acquire advanced technical knowledge to use digital marketing tools effectively, you need to:

  • Get to know all the tools of the digital market: website, e-shop, search engines, social media, content marketing, price comparison platforms, sending newsletters and... so many more!
  • Understand their philosophy and how they work, the time and skills required for their effective use, as well as the expectations you can have from utilizing them, without jargon and technical redundancies, through accessible examples from the Greek experience.
  • Understand how promotional tools combine with each other within the framework of an integrated business strategy.

To tackle complex challenges, to win the mind and heart of a now different consumer... the digital consumer.

Specifications

Genre
Marketing - Advertising
Language
Greek
Subtitle
The Strategy and Tools of Digital Marketing
Format
Soft Cover
Number of Pages
216
Publication Date
2021
Dimensions
14x21 cm

Important information

Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.

Reviews

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  • Dim_G_
    5
    Dim_G_

    Verified purchase

    An easy book for anyone starting their journey in the digital market. It provides all the information about the steps that need to be taken and the things that a new entrepreneur should pay attention to. Be aware that it does not delve too much into details, so if you want more specialized knowledge, you should turn to another book.

    Translated from Greek ·
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  • Geooo
    5
    1 out of 1 members found this review helpful
    Geooo

    I read it and I consider it to be one of the best approaches to this specific topic because it explains in simple terms what each digital marketing medium (Google, Facebook, Skroutz, etc.) does and what changes you need to make in your company to succeed in this field. Additionally, it is written by a Greek author who knows the local reality.

    Translated from Greek ·
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  • 4
    Sk_Rb

    Verified purchase

  • 5
    stratigos24

    Verified purchase

    • Paper quality
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  • 5
    gregli

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    • Was it easy to read?
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  • 5
    Zorz10
    Store representative

    Verified purchase

    • Paper quality
    • Was it easy to read?
    • Understanding of the subject matter
    • Was it interesting enough?
    • I liked the writing style
    • I would read a book by the same author
    • I would recommend it for reading