In the 40-inch range, there aren't many options. I chose it because of Android, some other features, price, and a four-year warranty (although unnecessary).
As for the negatives, there is a complete lack of serious user instructions: the booklet that comes in the package only has safety instructions, how to attach the legs, basic technical specifications, and how to turn it on/off. The device's menus have an equally concise and difficult to use e-manual. No matter how much I searched, I couldn't find anything substantial online, so I contacted the store, the representative, and the service for instructions over the phone, regarding how to arrange channels in the desired order and some other clarifications. They were all very polite, and we managed to figure it out, but I took notes, collected scattered pieces from the Skyworth manual (which is one of the top three companies in Android TV), and some OEM Android TVs, and made my own guide :-)
Also, in the packaging, there is only the standard 2-year warranty in German, so I asked them to write it on the receipt and stamp it - which they did.
Let's move on to the positives: Good picture quality, smooth motion, detail, and pleasant colors, with many customization options. The factory settings on all the presets seemed very bright and warm to me, so I adjusted the gamma to a darker setting, added a bit of blue, and reduced some green. The sound is typical for a TV, "shallow" but the dialogues sound very clear, without distortion even at relatively high volumes. For more, you will need a soundbar. The build quality seems better than two other well-known 40-inch models I saw up close in a popular chain store, and the remote resembles a higher category, it definitely has a solid feel, and the Google Assistant responds well if... you have good pronunciation. Here we come to the Android TV (v.9), which runs smoothly despite the typical weak specifications - a 4-core 1300MHz processor and only 1GB of RAM. It takes about 1 minute to start up fully and respond correctly to commands from a completely turned off state, or about 15-20 seconds from sleep mode. If you don't like this, DO NOT get an Android TV, find something simpler. I should mention that during the initial setup, it asked for an update, which downloaded and installed properly. The existing applications are the basic ones (Netflix, Prime Video, Google, etc.), so I added a browser, file manager, ERTflix, Kodi. After all that, the remaining storage space is 2.5GB, which you can expand by using a USB stick. The internet connection is trouble-free and stable via Wi-Fi or Ethernet.
Final conclusion: after spending some time adjusting it with... the help of customer service since the instructions are essentially non-existent, you get a lot of TV for its price, with a good LCD panel with detail and many customization options, with typical but clear sound, and an operating system that offers many capabilities now and at least for several years.
edit: I forgot to mention the manual, you can download it from here: [link]
edit 2: I'm coming back after three years, as yesterday, on 15/6/2024, it received an upgrade to Android 11 + security update. It may sound self-promoting, but the functions run noticeably faster, and the continued support shows how serious the "mother" Skyworth is.