The 5 stars mainly go for the quality/price ratio (I got it for about 300 for the 27''). After quite a bit of research I did for an affordable monitor for photography/video (color grading), I didn't find anything better. The monitor is very convenient and has many pre-calibrated profiles depending on what work you want to do (photo, video, reading), meaning it has rec709, sRGB, anti-blue, etc. Very ergonomic and sturdy construction at the same time. After a while of use and a few "jobs" later, I immediately notice the difference in the result and the quality of my work.

Perhaps the most value for money monitor for creators at this price. Excellent image, very nice ergonomic stand, many connection options, and it comes calibrated from the factory which gives satisfactory color accuracy. Of course, with hardware calibration (I used the SpyderX Pro) it is elevated.

After extensive research for an economic monitor with good characteristics and color accuracy, I ended up with this one.

The colors are just right, without exaggeration in saturation and intensity that you find in gaming screens. It has high brightness, personally I don't increase it more than 10%. It has 4 intensity options for the blue light filter, which makes it very comfortable.

It has a 3-year factory warranty.

And one last thing, with the purchase, Asus gives you 3 months of free Adobe Creative, an indication that it is aimed at users in the image editing field.

The screen is expensive because it is pre-calibrated, it is for video editors and artists, not for gaming!
It has the best features available in a screen up to 800 euros, because after that, there is a higher model than this!
It is for artists, that's why it is a good budget screen! It's worth it
because of its 100% RGB color accuracy and Adobe RGB!