Some are bitter, others are not, and some you really taste chocolate. They curb your cravings. They are nice with coffee. The amount of iron, manganese, magnesium, and zinc they contain is very good for the blood, especially for women who lose a lot during their period. 4 seeds a day is just what you need. It's a shame that you can't find it in many stores, and ordering just this is not cost-effective.