A truly sarcastic text that leaves nothing standing in the glass world of advertising, with a particular preference, we would say, for demystifying the "role" of its "protagonists." By adopting the clever method of contrasting "what-it-seems-to-be" and "what-it-really-is," it strips advertising of the acquired glitz imposed by its practitioners. "Advertising," writes Foster, "is nothing more than a way to sell anything, using the most effective methods possible. That's all. Advertising is not surrounded by any mystery, nor by such profound science—despite the efforts of various people to elevate it to a science, mainly to justify their hefty salaries, representation expenses, or even their very existence." However, this book by Foster also offers (besides the caustic humor) a lot of information about advertising, the staff of advertising agencies, the stages of creating a campaign, etc., which are very useful and understandable for anyone interested in an "introduction" to the world of advertising.