A practical guide in simple terms, without academic jargon, with rich examples from the Greek market through the eyes, professional experiences, and substantial approach of an expert who is actively involved in the market and helps in the development of SMEs.

Marketing consultant Themis Sarantaenas, with over 18 years of experience in marketing and business guidance, aims to provide, through his new book, essential information to the reader and give them tools, ideas, and suggestions that they can immediately use in their business.

A modern entrepreneur, who often operates with the logic of a one-man show, needs basic skills to succeed. These are presented & analyzed through the prism of 8 basic development and evolution tools:

Ambition. Set goals & achieve them!
Repertoire. Successfully define what you sell & differentiate yourself!
Knowledge. Gain practical knowledge & become a successful salesperson - entrepreneur!
Acquisition. Adopt the right Sales Techniques for your SME (online - offline) & increase your turnover!
Glow. Illuminate the face of your business: your salesperson & attract your customers!
Communication. Interact effectively with your customers & build trust with them more easily!
Genius. Present your proposals effectively & convince your customers more easily!
Response. Learn the customer service techniques that best meet your customers' needs & increase your business's word-of-mouth!

The book contains practical exercises for immediate application in your businesses.